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PUMA: Boston Marathon

Assisted in the art direction and designed the marketing creative for the Boston Marathon. The design initiative focused

on Puma's Run/Train branding and Nitro products.

 

Executions of creative included Boston MBTA interior and exterior digital signs, trolley wraps, train signs, train station interior

and exterior banners. The creative was successful and re-purposed to other races around North America.

© 2026 by Julia Madden

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