PUMA x Wicked

For this brand campaign, I supported in the end-to-end creative development—from the initial concept through to

the photoshoot production and final execution across all in-store and ecommerce PUMA channels.

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The PUMA x Wicked collaboration hit the market around the release of Wicked: For Good. This photoshoot showcased

PUMA's collection while embodying the characters and magic of Wicked within the team's creative direction.​​